Winter and shoulder seasons can be slow — but with a few smart strategies, you can keep your calendar full year-round.
1. Adjust Your Pricing
Lower nightly rates and minimum stay requirements during the off-season. Better to earn something than nothing.
2. Target New Guest Types
Appeal to remote workers with weekday discounts, or attract snowmobilers, hunters, or couples looking for a quiet getaway.
3. Promote Unique Seasonal Perks
Highlight cozy features like fireplaces, hot tubs, sauna access, or nearby trails for snowshoeing.
4. Run Promotions
Offer a free night with a 3-night booking, or give returning guests a loyalty discount.
5. Update Listing Photos and Titles
Swap in winter-themed images and mention seasonal highlights in your title, like “Cozy Winter Cabin | Fireplace + Hot Tub.”
6. Partner with Local Businesses
Offer packages with local spas, breweries, or winter tours to create memorable experiences.
7. Collect & Leverage Reviews
Encourage happy off-season guests to leave reviews — they build trust and show your property is worth visiting year-round.
