Owning a waterfront home in Wisconsin is already a dream — but what if it could pay for itself (and more)? With demand rising for lakefront getaways, turning your waterfront home into a vacation rental can be a lucrative move. Here’s how to do it right.
1. Understand the Market
Do a competitive analysis. How much are similar homes charging per night? What amenities do they offer? This helps you understand what guests expect and what premium features can command higher rates.
2. Focus on Curb Appeal and Outdoor Spaces
Waterfront guests often spend more time outside than inside. Invest in:
- A private dock
- Outdoor seating and fire pits
- Kayaks or paddleboards
- Clean landscaping and lighting
3. Design for Comfort and Function
Waterfront rentals should be both stylish and durable. Use moisture-resistant furnishings and easy-to-clean materials. Offer family-friendly and pet-friendly setups if possible.
4. Highlight Unique Features in Your Listing
Showcase the view! Use drone footage or professional photography to emphasize what makes your place stand out. Think: sunset views, boat access, or swimming areas.
5. List on Multiple Platforms
Airbnb and VRBO are great starting points, but don’t stop there. Work with a vacation rental property manager who will list your home across many channels and handle marketing for maximum exposure.
6. Offer Local Experiences
Guests love insider info. Include a guide to nearby restaurants, boat rentals, hiking trails, and fishing spots. Go above and beyond to make their stay unforgettable.
7. Partner with a Management Company
If you don’t live nearby or want a hands-off experience, a professional manager can:
- Handle guest communication
- Oversee cleanings and maintenance
- Maximize bookings and revenue
